CORPORATE BRANDING
A 2022 agency-led rebrand initiative required substantial creative lifts to translate the new identity to all 2D and 3D channels
Brand Extensions
MY CONTRIBUTION: WEB DESIGN, ENVIRONMENTS, EVENT IDENTITY, MERCHANdise
Challenge Add life and dimension to a predominantly flat visual language, introduce human interaction and spatial solutions
My Vision I flexed the rigidity of the grid to make a bolder statement, add depth, and translate into 3D environments—without breaking the the system
