GIVE A LIT Ad Campaign

Powell’s Books wanted to make an edgier statement in response to dominant online retailers and the threat they pose to independent booksellers

Ad Campaign for Print & Digital

MY CONTRIBUTION: Concept, tagline, photography, LAYOUT

Woman on porch with Powells.com delivery of ordered books

CONCEPT CREATION

Challenge Motivate readers to shop intentionally without condemning the usage of our most popular and convenient competitors
My Vision Create an aspirational hero and rally cry giving the cause a little attitude, a lot of fortitude and a hint of playfulness

 

DIGITAL ADS

Results The ads were so successful, we later translated the campaign to digital ads for Tin House, Backfence PDX, and the Willamette Week